Leading through Writing Excellence in HealthcareMultiple Dates |
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Event Details
Dr Susan Mayor & Deborah Goodall
Learn the communications
psychology and leadership concepts behind effective writing.
A one day workshop in writing excellence for
healthcare leaders and communications professionals
next event
Thursday 17th May, 2012
To register an interest or reserve a place click here
This workshop helps anyone in healthcare communications think in leadership terms and combines the practical skills of medical journalism with insights from communications psychology, NLP and cognitive science.
Thirty years of research in this area is now showering us with information gems - revealing just how powerfully, and with what exquisite precision, we can shape events in each other's brains when we understand more about how language and thought interrelate.
If it is part of your role to:
- inspire, motivate and build trust among healthcare audiences via email and other forms of written communication
- influence and guide clients, colleagues or virtual teams in a scientific business environment
- generate productive and engaging dialogue with your organisation’s stakeholders
- translate scientific complexity with rigour and clarity while at the same time addressing the emotive values being expressed
Help yourself or your team to more effective leadership in writing in the medical arena by reserving places on this workshop.
Feedback from recent workshops has been tremendous. The last workshop notched up an average overall evaluation of 4.79 on a 5-point scale (where five is excellent) on seven different parameters.
To quote some of the participants: “This goes beyond teaching technique as it has changed my beliefs and whole approach. It will make such a difference to my writing.” “Many thanks for such an instructive and enjoyable day. It has already started to influence my thinking and writing.” “Fascinating theoretically - as well as being excellent concrete help.” “An extremely useful and informative day which has really made me think. I’m taking such a lot away from this. Thank you.”“It was great! I am not only going to use this in everyday practice to improve my own writing but also in my coaching of others.”
We invite you to join us for a day of inspiration to help you develop business writing excellence in a healthcare context.
Further information is given below as well as on our website at writing excellence.
To register a provisional interest or to reserve a place and raise an invoice click here.
If you wish to pay by credit card, please use the green 'order now' button above.
Standard price: £425 + VAT.
Early bird: Book now and until April 20th at £375 + VAT per head for the May 17th workshop
Book two early bird places at £345 + VAT per head and make a saving of £160 from the standard price.
Overall outcomes are for you to:
- Understand the factors behind reader investment and develop a style that immediately connects
- Practise some tools that clarify your purpose and writing strategy
- Explore how language guides thought
- Communicate the beliefs and values you and your organisation intend
- Translate scientific complexity by ‘nesting’ information categories
- Adapt your writing to take account of human cognitive capabilities
- Learn presentation and information management techniques
- Avoid the errors commonly made in pharmaceutical business writing
Main areas covered:
1. How do we recognise writing excellence?
The core skills and processes involved in writing strategically, clearly and with impact
Beliefs and values that drive your current communications decisions and writing style
2. Working to outcome
Achieve the results you want by being able to set staged, reader-directed outcomes
Building rapport with your reader – what are the starting points and building blocks?
3. Why should your reader follow you?
Understand the factors behind reader investment, the skill of encapsulation and tools to develop structure and flow
Emotive and cognitve approaches to engage and build credibility
4. Managing cognitive load
Working within the parameters of human cognition - how we process information
Translating the science using linguistic levels and subset thinking
Techniques to assist learning and reader recall
5. Using language to guide and focus thought
Where words take minds - engaging language patterns of top leaders
Language to avoid or minimise; Language that conveys the most meaning
Best wishes
Sue & Deborah
Dr Susan Mayor
Medical Writer & Trainer
Deborah Goodall
Communications & Leadership
Coach & Facilitator
www.fruitfulconversations.co.uk
01380 860 003
07961 121 131
Feverfew Ltd trading as Fruitful Conversations
Registered Office: 130 High Street, Marlborough, SN8 1LZ.
Company number: 4179696
Where
BMA House
Tavistock Square
WC1H 9JP
Hosted By
Susan Mayor Medical Communications and Fruitful Conversations
Susan Mayor and Deborah Goodall of Fruitful Conversations offer these joint initiatives to provide communicators and business leaders, particularly in the pharmaceutical and healthcare sectors, with communications development in a leadership context.
Our latest programme of open workshops is now available and focuses on writing excellence, the language of leadership and the mental strategies that underpin successful communication at work.
We combine the highest levels of practical journalistic skill with communications psychology, authentic leadership, NLP and cognitive linguistic learning.
Once equipped with a greater understanding of the interplay between language and cognition – and the beliefs and values that drive your own and others’ communication – you can:
Inspire, persuade and motivate colleagues and clients to work with you more effectively
Understand more of what is important to others before you act
Generate the results you want through writing excellence or when talking with people
Relate genuinely to wider audiences including via the media – in both proactive and reactive situations
Our approach combines theory and practice and helps you:
Use the kind of language and leadership that build credibility and emotional connection
Draw more explicitly on some fundamental processes that underlie all speech and writing
Understand how we process and relate to information before we will act on it
Learn how to use language more specifically to guide and focus thought.